DON’T TAKE OUR WORD FOR IT.
95% of Exit Survey respondents say they’d recommend our program to a peer. See 50+ reviews below from Masters & Undergraduate students, as well as Marketing Professionals and Career Services Advisors to understand why CPG Camp has been the gold standard in Brand training from industry insiders for over a decade.
CORPORATE
3-Day Brand Academy
What we Did:
Synthesized over 50 internal trainings with external best practices & case studies to build new Global Brand Academy
Trained 300 Marketers from 13 countries in North America, LATAM, EMEA & APAC across 7 cohorts
Sessions included participants from ABM to VP level
How it Went:
SATISFACTION: 4.4 out of 5 Satisfaction
NPS: 8.6 out of 10 ‘likely to recommend’
What we Heard:
SPONSOR: “It can be challenging to develop a training program that fits across CPG, durables and lifestyle brands. Together with CPG Camp, we developed a training that invests in our most precious resource: out people. I’m thrilled at everything we’ve accomplished. It is truly remarkable.”
“By far the best brand training Newell provided.”
“This training was SO engaging. I’ve been asking for something like this for years.”
“Such a great training. Feeling inspired.”
“I’ve never been in a training that’s captured my attention for 3 full days.”
“As a non-native English speaker, I was worried that I would have trouble staying engaged. But this was one of the best professional experiences of my life. 10 of 10.”
2-Day Boot Camp
What we Did:
2-Day boot camp focused on Brand Strategy & Planning, Analytics & Brand-Building
How it Went:
SATISFACTION: 4.5 out of 5
NPS: Ave. 8.5 out of 10 “likely to recommend”
UTILITY: 100% (+40pt vs. pre-survey) “have tools & resources that make it easier to do my job”
What we Heard:
“Great presenters with a TON of energy and enthusiasm that made it easier for the group to stay engaged and focused.”
“This was a jam packed session that was very engaging. It spanned a lot of content and helped bring to life different aspects of the session with real life campaigns, brand and examples to make the content very digestible.”
“The content was tight and engaging. Right amount of presentations, exercises and breaks. Presenters both knowledgeable with close in marketing experiences vs. other trainings we've had in the past where the presenter(s) materials and examples were dated.”
”SO engaging - kept my attention the entire day.”
2-Day Boot Camp
What we Did:
2-Day boot camp focused on Brand Strategy & Planning, Analytics & Brand-Building
How it Went:
SATISFACTION: 5.0 out of 5
NPS: Ave. 10.0 out of 10 “likely to recommend”
UTILITY: 4.93 out of 5 (+16% vs. pre-survey) “have tools & resources that make it easier to do my job”
What we Heard:
SPONSOR: It was nothing short of amazing! Not only did we dive deep into strategies that will make us better marketers, but we also grew as individuals. The sessions were packed with insights and hands-on learning that we’re excited to put into practice.”
“Everything was awesome! You make all the info so easy to handle.”
“Perfect execution; the energy is awesome.”
“Sooo intriguing and relatable coursework!”
2-Day Boot Camp
What we Did:
2-Day boot camp focused on Brand Strategy & Planning, Analytics & Brand-Building
How it Went:
SATISFACTION: 4.95 out of 5
NPS: Ave. 9.9 out of 10 “likely to recommend”
UTILITY: 4.4 out of 5 (+37% vs. pre-survey) “have tools & resources that make it easier to do my job”
What we Heard:
SPONSOR: “Shoutout to the fantastic CPG Camp training. Couldn’t have asked for a better kickoff to the new season!”
“Appreciate the simple format and the clear connection to the different areas. Was easy to follow, and will be great reference as I go forward.”
“Exercises were really helpful and kept good energy and putting the learnings into practice.”
1-Day Boot Camp
What we Did:
1-day session focused on Consumption Analysis & Share Reports - “Asking the right questions”, “How to find the story” (Consumption analysis) & “How to tell the story” (business reports)
How it Went:
SATISFACTION: 4.9 out of 5 rating
NPS: 100% would reco to a peer
UTILITY: Improvement on all dimensions vs. pre survey
What we Heard:
SPONSOR: “The team loved the training and already putting it to great use.”
“This should be required training for all ABM’s”
“It was really engaging. The exercises were helpful for applying learnings and there was a great balance in content. I walked away feeling like I had a much better understanding of business reporting.”
1-Day Intern Onboarding
What we Did:
4hr session focused on Turning Insights into Action as part of Danone MBA intern onboarding
Topics included “Asking the right questions”, “How to find the story” (consumption analysis) & “How to tell the story” (business reporting)
How it Went:
1/3 of attendees rated this their #1 favorite onboarding session of the week.
What we Heard:
SPONSOR: ”From asking smarter questions to uncovering consumption trends, crafting compelling narratives, and delivering insights with impact - our teams walked away sharper, more curious, and ready to drive better decisions.”
“Truly felt like today has been the best training.”
1-Day CPG Boot Camp for Sales Teams
What we Did:
1-day session focused on understanding CPG organizations, how brands create value and how brand managers analyze sales, the P&L, retail & annual planning.
How it Went:
SATISFACTION: 4.85 out of 5
NPS: Ave. 9.54 out of 10 “likely to recommend”
UTILITY: 4.77 out of 5 “I feel confident using these tools to take action in my role”
What we Heard:
SPONSOR: ”CPG Camp delivered an engaging, high-impact experience that provided actionable insights, helping us better understand our clients’ business goals and uncover new ways to strengthen our partnerships through our ad tech solutions. The thoughtful materials and dialogue are already reshaping how our team thinks, collaborates, and delivers value to our clients.”
“Do another one! This was amazing!”
Brand Management Sprint Series
What we Did:
1-2 hour session per week for 7 weeks to overcome fragmentation of learning material and desire for efficient, live training.
Bursts of education on critical skills people voted for
How it Went:
SATISFACTION: 4.84 out of 5
NPS: 100% said they would recommend to a peer
What we Heard:
SPONSOR: “My team keeps raving about this course. They feel so appreciative.”
“As someone with a background in these areas, GREAT presentation. Such a complex landscape & it was so distilled.”
“I loved the level of detail and would love to attend more of these in the future.”
“Provided a lot of clarity and crucial insight on career planning that we don’t always think about.”
“I love how you fit in as much as you could into the session without being overwhelming.”
“The outline of career development and the steps to take in order to grow were extremely helpful & came at the right time (almost read my mind!).”
“I like the activities - they help me to actually absorb the information.”
“The explanations really dumbed things down lol to better understand the process.”
Marketing Skills Career Ladder
What we Did:
Audit the industry and internal needs to build a modern skills framework.
Developed Marketing Skills Career Ladder across 7 macro areas and 33 sub-skills, as well as 7 behavioral competency areas with defined proficiency levels of each and expectations by career level & role.
How it Went:
Rolled out to entire organization with 8 weeks of project launch.
Effectively modernized prior antiquated system.
Student Groups
Molly K.
MBA, Rutgers University
Chalin A.
MBA, University of South Carolina (Moore)
Mindi G.
MBA, University of Washington (Foster)
“Great! I took the class along with a few of my first-year MBA classmates and we learned so much useful information that will help us succeed in our internships.”
MBA, University of Georgia (Terry)
“I had a great experience. It was helpful, self-paced, and well organized!”
MBA, Dartmouth University (Tuck)
“It was great! It was a great primer for a brand manager job and I wish that I had found out about it sooner!”
MBA, NYU (Stern)
“My experience was terrific. It was the perfect course to expose me to all that brand management entails. I would recommend this course to anyone interested in making a career switch.”
MBA, Georgetown University (McDonough)
“Excellent! Did not receive this breadth and depth of education about CPG from any class or the Marketing Club at my school.”
MBA, University of Michigan (Ross)
“It was a great overview of the CPG industry. Digging deep into the day to day during this course will be a big help when interviewing for MBA internships. I think the pace was great. I would easily consume a 5-15 minute video and a 20-30 minute exercise a day.”
MBA, Notre Dame (Mendoza)
“Excellent! The video format with accompanying handouts and assignments is a brilliant cycle of learning. Additionally. I appreciate how CPG Camp has the foresight to hit all the areas that are top of mind for a career-switcher.”
MBA, University of Virginia (Darden)
“Awesome tutorial. Never seen anything like this before. It increases your knowledge retention and ability to stay tuned.”
MBA, USC (Marshall)
“All of the videos were very detailed and provided a lot of insight. It has made me feel more prepared for my MBA program and also gave great tips that I will use when preparing for interviews.”
MBA, Michigan State University (Broad)
“Great! Fast-paced (as expected), but interactive. The handouts and assignments are very helpful aids to the videos, and maximized my understanding of the material.”
MBA, University of Iowa, (Tippie)
“I had a great experience with the CPG online camp as I got a feel of what Brand Management is all out. I specifically got a lot out of the interview portion at the end, which showed what questions are typically asked and how to go about answering them. Bravo!”
MBA, Northeastern University (D’Amore-McKim)
“Loved every single part of the CPG Camp. Incredibly informative and a great review as I prepare for my CPG interviews.”
MBA, Georgetown University (McDonough)
“The lesson have been helpful and the assignments were great for getting some "hands on" experience. I like that the information is provided in multiple formats (helpful for different learning styles).”
MBA, University of Chicago (Booth)
“I enjoyed the CPG Camp course and learned an incredible amount. The videos + handouts + assignments was an effective combination.”
MBA, University of Maryland (Smith)
“I've found it to be very enlightening. I participated in the day long boot camp and decided to follow up and do the full module. I am a hopeful career switcher so I feel that learning about the day-to-day functions and responsibilities of an ABM on a granular level is helpful in positioning me for success in a new role.”
MBA, University of Chicago (Booth)
CPG Camp did a great job explaining general terms and explaining what to expect in a career in brand management. Following this camp, I feel more comfortable having conversations and asking questions to employees at target companies.”
MBA, Arizona State University (W.P. Carey)
“Wonderful - I really enjoyed the concise but informative lessons and the the accompanying attachments and assignments were helpful tools. The CPG Camp exceeded my expectations.”
MBA, Pepperdine University (Graziadio)
“I greatly enjoyed these modules. I thought they provided insightful and thorough explanations of key components of the CPG world. I also enjoyed the inclusion of assignments because they ensured that what I had watched really sunk in my head.”
Masters student, Western University (Ivey)
“CPG Camp exposed me to the real-life functions of a brand manager more than any class I've taken during my MBA program”
MBA, University of South Carolina (Moore)
“It enforced my pursuit of becoming a brand manager. After finishing CPG Camp, I know that I can excel at this profession.”
MBA, 2nd Year, University of South Carolina (Moore)
“The videos were fast paced and the handouts are a good resource. I thought each video was very clear and concise, and made the key takeaways very clear. After every video I definitely learned something new.”
MBA, 2nd Year, Boston College (Carroll)
“I thought the content was very clear and I liked having multiple ways to engage with the content (audio, visual, written).”
MBA, University of Iowa (Tippie)
“I appreciated the delivery of material, the course load was perfect in addition to our current MBA coursework.”
MBA, 1st Year, Vanderbilt University (Owen)
“Not only did it provide an insider's look at the role of the brand manager, but it also introduced me to the other important stakeholders in the processes. It helped me to better understand the CPG industry as a whole, and whether or not I would enjoy working in it.”
MBA, 1st Year, University of South Carolina (Moore)
“As a career switcher, I found the information to be very thorough. It helped me fill in some of the gaps for my marketing knowledge, and also provided me with a solid introduction to brand management that I otherwise would not have gotten.”
MBA, 1st Year, University of Illinois (Gies)
“Thank you all for your efforts to deliver grades on a timely basis with personalized feedback. I look forward to continuing the CPG Camp experience with resume feedback and potential interview critique.”
MBA, 1st Year, Vanderbilt University (Owen)
“It has been a great 2 week experience. It's amazing to see how much I learned about marketing CPG's in such short period of time. I am also very pleased with the helpfulness and kindness of the support center.”
MBA, 1st Year, Clark University
“I very much enjoyed CPG Camp. I felt that it was incredibly well-organized and executed. The videos and assignments were well-paired and provided much needed insight into the industry and day-to-day responsibilities. I would highly recommend this tutorial to anyone interested in Brand Management as a career.”
MBA, University of South Carolina (Moore)
“The content was excellent - I learned a lot. The videos and assignments were concise and informative.”
MBA, University of Iowa (Tippie)
Tim P.
Undergrad, Penn State University
Kate H.
Undergrad, UNC Chapel Hill
“I enjoyed this experience. Each module has sharpened my knowledge about Marketing and I believe that CPG Camp is a wonderful supplement to my academic courses.”
Undergraduate, Bentley University
Excellent. I can't tell you how much I appreciated this experience. I learned so much and validated that which I have spent so much time researching-- brand management is the perfect career for me!”
Undergraduate, Xavier University
“Every lesson’s video is vivid to watch. It makes the content easy to understand, although the audience may not have any previous experience.”
Undergrad, Western University
“Awesome! I learned a great deal of information that I may not have otherwise through my academic courses. And it was enjoyable, too; the modules were concise and interesting.”
Undergrad, Penn State University
“CPG Camp was an even better program than I had expected. The lessons were easy to follow an extremely informative. I would, and have already, recommend this camp to other Marketing enthusiasts.”
Undergrad, Robert Morris University
“This tutorial was definitely worth doing. I had a great experience and now feel more comfortable with my marketing knowledge.”
Undergrad, Johns Hopkins University
“I found CPG Camp to be very informative and easy to follow. I am incredibly glad I took this opportunity.”
Undergrad, UNC Chapel Hill
“My experience was amazing. I have never learned so much information in such a short amount of time.”
Undergrad, Ithaca College
“It was awesome! I didn’t know most of these things and I loved how friendly it was to go through it all.”
Undergraduate, Babson College
“It was fantastic! I believe that the CPG Camp covered all major aspects of brand management and the modules gave very clear, to-the-point explanation of those aspects.”
Undergrad, McGill University
“I liked that it was self-paced and allowed freedom to watch the modules, take notes, and complete the assignments at my own pace and comfort level.”
Undergrad, University of South Carolina
“Being a CPG industry fan, I truly feel that I have received very important information that I did not possess before, and that it will set me a step further in a future job interview.”
Undergrad, University of Texas Pan American
“I loved the CPG Camp course. Not only did it make me feel more prepared for a career in brand management, it also answered the questions I had lingering about what the job would truly consist of. It gave me an experience that I did not have the opportunity to have in college.”
Undergrad, Penn State University
“I am very glad I participated in CPG Camp. This curriculum is very well organized and very engaging. I would venture to say that there is no other program like this one that offers such complete information in such a short amount of time. I feel adequately prepared for my internship search with CPG companies after having completed CPG Camp.”
Undergrad, UNC Chapel Hill
“I learned an incredible amount of information within a short period of time. I really do feel like I retained all of the knowledge after each module. The graphics played a huge role in this. This was well worth it because I now feel better-equipped to communicate in the real-world marketing environment.”
Undergrad, Kennesaw State University
“I learned a lot through the lectures. The assignments were very well-designed since most of the problems are application problems where I had to apply the theories I learned instead of just memorizing them.”
Undergraduate, Junior, Bentley University
“As it is my second year in the university I had little interaction within the marketing field so that gave me an understanding of what is actually happening.”
Undergraduate, University of Richmond
“I liked how the videos and assignments were structured because they were not too long and overwhelming. I felt as though I learned a lot of new things in a short period of time.”
Undergraduate, Bentley University
“I liked the simplicity of each lesson. As an undergrad student, I was intimidated by the fact that a lot of graduate students take this course, but I was happy to understand each lesson.”
Undergrad, Texas State University
“I absolutely loved it. In the most concise way possible, it pulled in topics from every marketing class I have taken and directly applied major concepts to brand management. I really couldn't stop watching the lessons. I watched until 1am last night and would have gone straight through if not for my 8am class, and then after that class I immediately began watching again and viewed to completion.”
Undergrad, University of Cincinnati
“The CPG Camp experience was amazing. It was a great way to get introduced to a variety of topics within the consumer packaged goods market and will allow us to go into our future careers with a basic understanding of the environment.
Undergrad, University of Wisconsin - Eau Claire
“Really good. The program is clear, easy to digest, the assignments are challenging but not discouraging. I would recommend it to any undergraduate who wants to get working knowledge of management and marketing
Undergraduate, Oxford University
Individuals
“It was actually pretty awesome. I graduated two years ago and there was a lot of information that I feel my classes left out.”
Josh J.
“I was impressed! I’ve taken quite a few online classes and felt I really didn’t get much from them. In this course, I felt I got a great overview of CPG Brand Marketing, as well as strategies and tactics for performing the work of a brand manager.”
Bonnie B.
“Brand Management is not my area of expertise, so most of the info addressed was new to me. From an Engineering perspective, it is great to diversify my theoretical scope with tools that create value in my career.”
Andres M.
“Awesome. As a career-switcher, this really gave me the foundation, knowledge and skills of Brand Management. It is extremely helpful when trying to speak to the function when I have never actually done it.”
Victoria L.
Career Services Advisors
“Our students have had an overwhelmingly positive experience in the program and I would highly recommend it to other programs.”
Career Services Rep,
Univ. of Iowa (Tippie)
“This is an incredible offering. I am really impressed with the visuals - so easy to use and follow. Love the capability to print all the docs too.”