A SHORTCUT TO BETTER WORK
Weak strategy? Shallow analysis? Bad briefs? We’ve distilled best practices from 30+ leading companies to help upskill your team. Cut the learning curve by months for better work by EOD.
LIVE BOOT CAMPS (FOR TEAMS)
Foundational Boot Camp
1/2, 1, 2 or 3-day agenda to learn critical brand strategy, brand-building and/or analytics skills via Zoom or in-person. Options for off-the-shelf curriculum or content customization & our Afterburn post-session implementation support. Graduates receive LinkedIn certificate.
Total Time: 4-6 hours / day
Design a Course
Build a custom program that meets your team’s development needs. Case studies available, including bespoke Brand Academy, 7-Week Sprint Series, Brand 101 for Sales Teams, Intern Boot Camp, Strategy Workshop and Single Topic Immersions (e.g. Finding the Story & Telling the Story with Data).
Total Time: Varies
ONLINE RESOURCES (FOR INDIVIDUAL EMPLOYEES)
Online Boot Camp ($499)
1-year license to our entire online curriculum, where self-paced modules & exercises reinforce best-in-class skills & common blind spots. If you’ve attended a live session, this includes everything we didn’t have time for, plus bonus exercises & new material on emerging topics for continous learning. Includes access to Certified Brand Manager® accreditation test with LinkedIn certificate.
Total Time: 10-12 hours
Personal Trainer ($1999)
Our Personal Trainer program provides direct access to CPG Camp experts via our Ask An Expert mailbox and up to 5 private, 1-on-1 coaching sessions for business or career advice. This option is perfect for individuals or lean teams that want a stronger support system to help answer questions or solve real-time problems on the fly. Ask about pooling hours for teams.
Total Time: Varies
Brilliant Creative Mini-Camp ($149)
Learn how to position your brand, then develop a winning Creative Brief & evaluate creative work from agency partners.
Total Time: 2 hours
Brand Analytics Mini-Camp ($149)
Learn the keys to business forecasting, analyzing consumption, managing a brand P&L and measuring brand health.
Total Time: 3 hours
Product Innovation Mini-Camp ($149)
Learn best practices for identifying breakthrough concepts, then sheparding them through development for a successful launch.
Total Time: 3 hours
STAFFING & CONSULTING (FOR LEADERS & HR)
Hire a Consultant
Hire an individual or custom team to build marketing strategy, lead a team, fix broken processes or build internal Training Capabilities & Marketing Skill Career Ladders. We can also fill maternity/paternity-leave slots or other short-term vacancies with staffing options at the ABM, SBM and Director/VP level.
Hire our Grads
Individuals who graduate our program are vetted to hit the ground running from day 1 with a strong knowledge of best practices across skill areas. We have resumes from qualified candidates in our Recruiting Database can recommend candidates for internships or full-time Marketing roles. There is currently no cost for this service.