Adults with children (at home) spend more than the average digital buyer in the US in these categories: apparel, baby, electronics, grocery, health, and beauty (research from @HookLogic). 40% of parents spent more than $300-$499 in the past three months in these categories, while 27.3% of all digital buyers did. The category with the highest levels of spending, across all digital buyers, was in the baby category (avg. $797 over 3 months) and groceries second ($725 in 3 months). @Retale found that the most popular mobile shopping activity for mothers between the ages 18-34 years old was searching for coupons, while checking product reviews and comparing prices was for fathers. - Link