A new forecast from @eMarketer found that social network ad spending (worldwide) is accelerating faster than expected. While eMarketer forecasts global social network ad spending to reach $25.14B in 2015, major players are growing at different paces. @facebook’s ad revenue is the biggest driver behind the growth in social network ad spending and is expected to account for 64.8% of total social network ad spending worldwide this year. 5% of FB’s mobile ad revenue worldwide ($600MM) is driven by @instagram, which will continue to drive a good portion of FB’s ad revenues. While @twitter is expected to account for 8.1% of total worldwide social network ad spending and has improved ad targeting capabilities, its slowing user growth is affecting its ad business. - Link

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