Research suggests that viewing mobile native video ads (ads created specifically for a mobile feed environment) improves a variety of metrics (e.g. recall and purchase intent). A study by @OMediaworks & @comScore found that mobile native video ad viewers were 5 percentage points more likely to want to buy the product. Additionally, the ads resulted in a 7-point increase in likelihood to recommend, 6-point increase in mobile ad recall, and 4-point increase in favorability. @eMarketer expects current US spending on mobile video ads (predicted to be $2.78B this year) to double by 2019. - Link