Despite being less numerous than millennials or baby boomers, Gen X is still a large market (65 million). Being between the ages of 35 to 50, members of Gen X are in their high-earning, high-spending phase of life - unlike millennials. Many Gen Xers are in a hectic phase of life due to career and child-rearing, consequently they are more inclined to spend money for convenience. @CrowdTwist found that of Gen X internet users polled in North America, 14.7% are extremely loyal to their favorite brands, 34.7% quite and 34.2% moderately. - Link

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