Research by @Market_Track found that 81% of smartphone owners with children between the ages of 5 to 22-years-old used their phone to compare prices in August. 67% used their phones to look for coupons/discounts online, 42% to read reviews/ratings and 42% to check the retailer’s app for discounts. Additionally, 75% of internet users with children attending school also found deals and promotions in print circulars and flyers; 43% on TV ads. 60%+ shopped for deals at @Kmart and @Walmart. @eMarketer estimates that this year’s back-to-school season total US retail sales from July and August was $831.33B, a 4.6% increase over 2014. Only 6.8% of the sales were transacted online.- Link

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