Research from @Researchscape found that 58% of marketers globally used real-time, data-driven personalization - 80% of the other 42% (not using this personalization) intend to do so within 2016. The leading channel for real-time personalization was web - more specifically pop-ups and inline content. ~75% of marketers cited the main benefit from real-time personalization to be augmented visitor engagement, and 54% also said improved customer experience (@Evergage). Other benefits include increased conversion rates, lead generation, and ecommerce revenues. - Link