The percentage of digital grocery shopping increased by ~30% over 2014, according to @72Point. Research also found that those who buy their groceries online frequent online aisles more often. The age group who digital grocery shops the most are: 22-to-34-year-olds (60.4%), 35-to-44-year-olds (58.7%), and 18-to-21-year-olds (51.1%). And, the younger ages of 18-to-21-year-olds and 22-to-34-year-olds have the most frequent activity among users. Many digital grocery stores are working on omnichannel offerings as well as click-and-collect services to create a wider appeal. - Link

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