Millennial men are more free-spirited, expressive, self-exploring and funny than their predecessors.  The millennial man uses YouTube and social media to have his own personal content experiences vs. creating more shareable messages like women. Brands that are historically women-focused (e.g. personal care, household items, grocery, diapers, toys) are seeing an increasing amount of men at the forefront purchasing role. @insightsc recommends being customizable to reach millennial men - create products and campaigns that help men show the different sides to them as well as show your support in their journey to figuring out their different identities. - Link