@facebook users can now select a group of preferred friends and pages (companies), whose posts will always show up at the top of their facebook news feeds/home page. Facebook says this new feature is an extra layer of personalization on top of what Facebook’s newsfeed algorithm automatically curates based on user behavior. Marketers are hopeful about this new feature, because they have felt burned by an overcrowded news feed (fans rarely saw their updates) and are curious to understand the people who are the most passionate about them. - Link