@pepsi’s @nakedjuice is starting to advertise on bike lanes to address its healthy and active target audience. This approach is part of @Omnicom’s “everything is media” strategy. Omnicom says that no one has targeted bike lanes on this scale, even though bike lanes are a relatively inexpensive form of advertising and increase ROI. Naked Juice already has a deal with the city parks department in Dallas and Ft. Lauderdale to create branded paths. For example, in Dallas a 5 mile path in Fair Park (800- 3,000 visitors per day) has Naked Juice decals on the ground every 75 feet. The brand is negotiating to also bring branded bike lanes to more cities like Boston and Portland. - Link

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