@CocaCola is bringing back its “Share a Coke” campaign which features personalized names on bottles. Due to the the campaign, Coca-Cola was able to achieve a 19%+ year-over-year growth, the largest year-over-year growth in 20-ounce packaging history. This year’s “Share a Coke” campaign features 1,000 popular names (4x more than last year) on 20 oz. Coca-Cola, Diet Coke, and Coke Zero. Coke also upgraded its e-commerce platform (ShareaCoke.com) which sells 8-ounce glass bottles with “nearly limitless naming options” and an assortment of bottles that will feature more nicknames like “Class of 2015,” “Better Half,” and “Sis.” - Link

1 Comment