Marketers are loving @periscopeco, @twitter’s new live-streaming mobile application. Brands like @redbull and @HBO as well news publishers like NBC’s @TODAYshow, @HuffingtonPost, @USATODAY, and @voxdotcom started using the app the day it was launched. Marketers can use Periscope to broadcast events, exclusive, behind-the-scenes footage, hold spontaneous Q&A sessions with customers and fans, and show off live product demonstrations. @RedVines said “Integrating live-video broadcasting with Periscope reinforces Twitter’s dominance as the primary social platform for consuming and publishing real-time content. Whether it’s used for breaking news or sharing long-form video selfies from the beach, Periscope adds a valuable new utility that is a natural fit for the platform.” - Link