@LOrealParisUSA was the first big beauty player (~$25B global sales, 3rd largest global marketing spender) to name a chief digital officer (CDO) to “accelerate L’Oreal’s digital transformation regarding consumer experience, service-based innovation, customer service and technology platforms,” said L’Oreal. The new CDO is focused on determining how L’Oreal will use programmatic media buying (in-house like @ProcterGamble; single-client unit within one of its media agencies like @Unilever; or leave everything with outside agencies). L’Oreal says this is all part of having a well-crafted consumer engagement strategy as consumers want a consistent experience with brand and product at all touch points. L’Oreal also plans to reorganize to have e-commerce specialists working more and more with marketers.  - Link

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