@kraftfoods and @HeinzKetchup_US will merge to become the fifth largest food and beverage firm in the world (~$28B in annual sales, expected market value +$80B), as consumers are increasingly favoring fresh and organic products over name brand processed, packaged foods. By merging, the two companies (backed by 3G and Berkshire Hathaway) will aggressively cut costs (~$1.7B in annual cost savings by the end of 2017), strategize to spend money only on proven marketing, and expand internationally. Former regulators do not expect significant antitrust hurdles. - Link

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