@annalect found that the leading ways (in order from most to lease) in which US millennial smartphone users discover brands via digital media are: app store, someone else following/”liking”/pinning/tweeting info on social media, deal-of-the-day websites, apps for coupons/deals, and personalized product or service recommendations. Furthermore, the @MonogramGroup found that 52% US internet users ages 21- to 32-years-old cited social media sites among places where they gather information about new products or brands. Social media sites were second to friends/family (75%) and ahead of paid advertising (41%). - Link