@Ascend2research found that increasing conversions was by far the most important objective of an Landing Page Optimization (LPO) strategy among marketing professionals. The biggest obstacles to LPO success are: limited internal resources, lack of conversion-worthy content, and lack of an effective LPO strategy. Such obstacles might explain why only 27% of respondents to Ascend believed they were “very successful” at LPO. Marketers need to master LPO by overcoming these obstacles and testing (e.g. A/B testing) their landing pages. - Link