@ipgmediabrands and @yahoo found that personalized ads increased brand favorability and purchase intent for US internet users 16-years-old and up. Location-based ads were the most effective for improving brand favorability, while social media sites accessed were the most effective for improving purchase intent. Results from a @MyBuys poll reinforced these results. 52% of US digital buys said they were “more likely to engage or purchase from a new brand when they saw online ads for products they were interested in based on browsing or buying behavior.” 49% said they bought more from retailers that personalized online ads from websites they browsed. - Link