@Mixpo found that 81.5% of marketers will run video ad campaigns on @YouTube while 87% of marketers will run video ad campaigns on @facebook this year. This contrasts to 2014, when marketers favored YouTube to run their video ad campaigns (77.8%) over Facebook (63%). Mixpo also found that the three most important metrics marketers focus on for video ad campaigns are: engagement with interactive elements, shares, and conversions. In addition, Mixpo found that there is growing interest in running video ads on @twitter, @instagram, and @LinkedIn. - Link

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