@ProcterGamble will divest more brands than originally anticipated. P&G projects to divest companies worth 14% of sales (~$11.5B), instead of the original 10% in August. The company plans to have “negotiated or announced” the rest of its brand divestiture or discontinuations as early as this summer, and complete the selling, merging, or spinning off of their brands by July 2016. So far P&G has announced divestitures or discontinuation of 35 of the 100 brands (e.g. @Duracell and @IAMS). Brands like prestige fragrance, @Braun, and @scope are top candidates for divestiture. P&G says that these businesses are being divested or discontinued not because they are bad, but because they do not play to P&G’s strengths. - Link

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