@MillerCoors plans to redesign @CoorsLight to revive the brand. The company hopes that its design changes will bring a needed comeback for the brand, as it did for @MillerLite. Like Miller Lite's design changes, the new Coors Light designs will focus on the beer’s heritage. According to @BeerInsights, shipments for Coors Light decreased by 3.3% in 2014, while Miller Lite fell 1.6% (an improvement from a 7.1% decrease in 2013). Miller Lite is launching “bodega”, its new campaign in both Spanish and English. Coors Light will also launch multicultural ad campaigns to target urban millennials. - Link

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