@Econsultancy and @OracleMktgCloud found that investment in the marketing technology space will increase this year. ~80% of client-side marketers internationally said that they will increase digital marketing technology spending this year, a rise over 70% last year. The biggest area for investment will be A/B testing/multivariate testing, followed closely by CRM (Customer Relationship Management) technology and marketing analytics. @Accenture found that the biggest digital technology challenges were security concerns, according to executives worldwide. - Link