Storytelling is how marketers can make true connections with an audience and drive shoppers to listen and take actions. @ALIGNny said, “People aren’t moved by data or graphs. They remember stories that create emotion. Strong stories matter because that’s what people remember. In order to do this, marketers must know and deeply understand their customer, so that they can create a story that people can relate to and feel moved. Make an emotional impact with your own personal story - or the brand’s. That’s the story of self. Then identify a common experience to create a sense of community. That’s the story of us. Finally push the story of now. In essence, make that call to action.” - Link