@Indiegogo, a crowdfunding platform, says that crowdfunding is “going to be the next big pillar in digital marketing...Very similar to social media where independent social media consultants popped up, we’ll see the same with crowdfunding. Fast forward 12-24 months and most major marketing agencies will have crowdfunding experts or arms within them.”  Crowdfunding could have a huge boom like social media did. While most crowdfunding platforms were initially solely used to raise money, they are now ways for brands to foster meaningful relationship with consumers in an exciting way. The four biggest ways that brands have started to use the platform are: causing marketing, product development and launch, innovation, and building advocacy. - Link

 

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