• 1. “Repurpose your content”

    • Have a baseline of quality content that can be easily transformed into different formats & for different audiences

      • Reinforces your branding via a few but subtly different exposures

  • 2. “Maximize organic social media”

    • The lifespan of organic posts has dropped, because of the focus on earning advertising revenue from social media

    • Tips to be more creative:

      • Publish posts at times when there is maximum social media engagement

      • Repurpose content that has worked well for you in the past

      • Publish posts that are a little controversial

        • Fans like to express their views

          • Will keep your content on top of  users’ social media feeds

  • 3. “Get your SEO [Search Engine Optimization] right”

    • 64%+ of traffic to a website comes from organic searches on @google

    • Getting your SEO right = a more steady flow of visitors

    • Leverage your on-page SEO:

      • Write page titles and meta descriptions

        • Clear, concise descriptions of the page content

        • Use Alt tags for images with descriptions of what they represent

        • Make sure site is fast and easy to navigate

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