@facebook is done testing its “conversion lift measurement” and is making it available to all advertisers. Their new “conversion lift measurement” tells advertisers when someone ended up buying something from their brand online or in stores after seeing their ad on Facebook, and how it compares to people who bought something without seeing the Facebook ad. The goal of this new measurement is to move advertisers away from last-click attribution and towards also awarding advertisment views that drove sales. - Link

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