For many advertisers, millennials are viewed as “difficult targets.” According to the @dailymuse, these young adults “don’t follow the rules of marketing.” @Chobani says one way brands are succeeding with millennials is by creating beautiful real-world experiences for them to enjoy (and share via social outlets). Most babies in the US are now born to millennials, marketers (who are accustomed to focusing on the mother) must look at how household chores and activities are divided among the younger generation. Most importantly, @Curalate says authenticity is key - “Be careful with millennial-speak.”  - Link