Consumers are already thinking about Black Friday. The majority of US Internet Users plan to begin researching products for Black Friday between Nov. 16 - Thanksgiving (44%), 29% between Nov. 1-15, 18% in Oct., and 9% in Sep. 43% said the category they are most interested in receiving promotions for is electronics, apparel second (26%), toys and video games third (17%). @REI, the outdoor recreation gear retailer, started trending (#OptOutside) with its decision to close on Black Friday while still paying its employees. Many want to see if REI will win more value through this creative branding move than it would have by staying open on Black Friday. -  Link

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