@Nielsen found that @facebook is a better medium to reach millennials and Hispanics than TV. More specifically, Nielsen found that Facebook reaches more of these fast growing demographics (14.2% millennials, 17.5% Hispanics) than running ads on the ten most watched TV networks combined (12.2% millennials, 16.3% Hispanics)- using both mediums reaches 69.3% millennials and 61.2% Hispanics. These groups are especially appealing to CPG companies, because they are the most likely to include families with children (who buy more CPG products). FB says that the best way to reach these demos is via the device that’s always with them - the smartphone. In just the first half of 2015, the FB-only audience accounted for $2.6B of millennial CPG spending and $3.9B of Hispanic CPG spending.

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