Marketers are trying to leverage personalized/customized packaging to reach more consumers by appealing to a deeper connection. @budlight and @SiegelGale say that millennials and younger generations especially embrace individuality and enjoy such experiences that make it seem like the brand is more about them than the brand. For example, Coke’s “Share a Coke” campaign yielded a 2.5%+ in sales  (after a decade-long decline) and 1.14B impressions across social media. Brands following suit include @MarsGlobal’s Snickers (logo is 21 diff. hungry symptoms), Bud Light (NFL team-themed cans), and AnheuserBusch’s @coronaextrausa (limited edition bottles featuring boxers). - Link