CPG companies and retailers primarily tailor their digital marketing efforts to drive in-store sales (research by @altimetergroup and @cofactordigital). More specifically, 60% had their digital advertising and marketing messages designed to deliver local outcomes, including in-store purchases; 59% said a key indicator of their digital marketing success is in-store sales. G/O Digital found that this holiday season 70%+ of US digital shoppers will “often or always” research products only before visiting a store. However, if specifically looking for research promotions 68% will use search engines before any other digital channel. - Link