@CampbellSoupCo partnered with @amazon to have Alexa, the name for @amazonecho’s voice service, suggest recipes to users based on preferences, the weather, and what’s trending on its website. Campbell is one of the first CPG brands on Echo with its Campbell’s Kitchen app. This comes as kitchen devices are expected to become more and more connected to the web and mobile devices. Amazon said that many brands are working with them to build apps (or “skills” as Amazon calls them) for Alexa. - Link