According to a study by @YouGov, the top reason US internet users posted online customer reviews was to help others make better purchasing decisions (62%). The second reason was they thought it was polite to provide feedback (35%), followed by wanting to share their own good experience (27%), and making sure that good vendors get good business (25%). Only 12% want to warn readers about a bad experience, and only 13% posted reviews to warn others about their own bad experiences. This means that businesses who want a good review must work extra hard to please customers.

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