“Dot-com advertising redux”
- There was a revival of brands like FitBit, Nest, BirchBox, Foursquare and Wink running ads.
“Print is back!”
Print had a resurgence in 2014 as CNet, Airbnb and Skift all launched dead-tree titles. This is possibly because mobile keeps driving down the average price of ad, so print with its finite ad inventory has become a medium that is viewed as an oasis to some. Print magazines are still loved by advertisers as they have longer shelf life and pass-around value to their own constituencies.
“Real-time marketing takes a pause”
So many brands were trying to come up with witty comments during the Super Bowl that none of them stood out.
“RIP Facebook marketing”
Despite Facebook announcing their plan to start cracking down on any “overly promotional” posts from the News Feed, @forrester Analyst Nate Elliott found that the top brands’ posts on Facebook (and Twitter) only reached ~2% of their fans and fewer than 0.1% of fans interacted with each post.
“Hooray for online video”
eMarketer projected in 2014 that ad revenues for online video would increase 56%. Yahoo believes this is because the industry finally came up with accurate measurements for “brand impact.”