• “Dot-com advertising redux”

    • There was a revival of brands like FitBit, Nest, BirchBox, Foursquare and Wink running ads.
  • “Print is back!”

    • Print had a resurgence in 2014 as CNet, Airbnb and Skift all launched dead-tree titles. This is possibly because mobile keeps driving down the average price of ad, so print with its finite ad inventory has become a medium that is viewed as an oasis to some. Print magazines are still loved by advertisers as they have longer shelf life and pass-around value to their own constituencies.

  • “Real-time marketing takes a pause”

    • So many brands were trying to come up with witty comments during the Super Bowl that none of them stood out.

  • “RIP Facebook marketing”

    • Despite Facebook announcing their plan to start cracking down on any “overly promotional” posts from the News Feed, @forrester Analyst Nate Elliott found that the top brands’ posts on Facebook (and Twitter) only reached ~2% of their fans and fewer than 0.1% of fans interacted with each post.

  • “Hooray for online video”

    • eMarketer projected in 2014 that ad revenues for online video would increase 56%. Yahoo believes this is because the industry finally came up with accurate measurements for “brand impact.”

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