According to a survey by Student Monitor, the top ways US college students prefer to get information about products and services is by word-of-mouth (48%), ads on the internet (39%), ads on TV (31%), free samples in store (29%), information on the internet (21%), emails sent to them with information (21%), and product reviews online (18%). Similarly, a study by Fluent found that peer opinion and money-saving offers have the greatest influence on student back-to-school purchase decisions. - Link