A study by @Cone found that 90% of Americans said that they are more likely to trust and stay loyal to companies that actively try to make a difference. Furthermore, studies have shown that 88% of consumers would buy a product with a social or environmental benefit and 84% would tell friends and family about about a company’s corporate social responsibility efforts. This makes sense as 36% of consumers use social media to promote causes they care about, and 64% of millennials use social media to address companies about social issues. - Link