Twitter is exciting advertisers with its possible ad product that combines the best of Facebook’s autoplaying video ads and YouTube’s pay-for-plays ads. Twitter might make promoted videos automatically play 6-second previews when they appear in people’s feeds. If a viewer is interested, they could then click to watch the full video. The autoplay feature would give brands a better chance of attracting people’s attention, while the pay-for-plays aspect would ensure that advertisers are only paying for the people who really wanted to watch their ads. - Link

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