According to the @uscensusbureau, Hispanic consumers, who make up 1/6 of the US population, represent $1.3T in purchasing power and are the fastest growing population segment in America. @IRIglobal estimated that effective marketing to Hispanics could increase total CPG sales by ~7%. @ExperianMkt found that 37.2% of US Hispanics said that they feel the brand genuinely wants their business and respects their heritage when a company advertises in Spanish; 35.7% said they are much more loyal towards companies that show appreciation for their culture by advertising in Spanish; 33.9% said Spanish-language labeling helps them select what they want; 32.0% said they remember more and pay attention more to products and services that are advertised in Spanish; 28.0% said that Spanish-language advertising is important to them because it’s the best source of information for making purchasing decisions. - Link

Comment