@CocaCola ($KO)’s sales are rumored (@WSJ cited sources)  to be up for the first time in a decade due to its summer ‘Share a Coke’ campaign. Sales volumes were supposedly up 0.4% for the 12 weeks of summer, compared to the same period last year. Furthermore, overall sales dollars are up 2.5%. This contrasts with Coke’s biggest rivals, @DrPepperSnapple and @pepsi, whose sales have remained negative. The campaign was successful because it capitalized on the global trend of self-expression and sharing in a unique personal and emotional way. - Link