A survey of +2,000 U.S. adults about what they expected advertising to be like in 2024 by @GooTechnologies and @HarrisPoll found that:

  • 58% of respondents believe advertisers will have more personal data

  • 52% believe there will be better-targeted advertisements towards certain demographics

  • 19% believe ads will be more helpful

  • 43% believe geo-location services will help advertisers with purchasing predictions

  • 44% believe billboards will become animated

  • 16% believe digital ads will appear on clothing

  • +33% believe 3D graphics will make ads more engaging

  • 90% believe video and mobile ads will stay relevant

  • 29% believe pop-up ads will disappear, 22% flash, 19% banners, 13% in-text, 10% 3D, 7% native/contextual 

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