Marketing experts say that these three things will be vital for lead-gen (lead generation) strategy in 2015:

Strategy: Have the Right Plan

  • Don’t contact people at the top right away, let them browse first.
  • A good SEO (search engine optimization) has “usability, viewability, engagement, and authority.”

Content: Craft the RIght Story

  • Use sight, sound, and motion to engage consumers
  • Use marketing automation (e.g. social media, websites, email, websites, etc.) to have a one-to-one conversation with customers.

Customers: Choose the Right Audience

  • Look at behaviors, popular content, influencers, pain points, touchpoints, and potential barriers - not just demographics - to identify the best potential customers