Marketing experts say that these three things will be vital for lead-gen (lead generation) strategy in 2015:
Strategy: Have the Right Plan
- Don’t contact people at the top right away, let them browse first.
- A good SEO (search engine optimization) has “usability, viewability, engagement, and authority.”
Content: Craft the RIght Story
- Use sight, sound, and motion to engage consumers
- Use marketing automation (e.g. social media, websites, email, websites, etc.) to have a one-to-one conversation with customers.
Customers: Choose the Right Audience
- Look at behaviors, popular content, influencers, pain points, touchpoints, and potential barriers - not just demographics - to identify the best potential customers