Soon marketers will focus their attention on Gen Z (1995 or later) who compose 25.9% of the USA’s population and contribute $44B to the economy. Gen Z differs from Millennials (1976 to 1994) in several ways: grew up with social media, prefer to multi-task across 5 screens (vs. 2), communicate with images (vs. text), create things (vs. share things), future-focused (vs. present-focused), realists (vs. optimists), and want to work for success (vs. want to be discovered). - Link