@kraftfoods has a 4x better ROI (return on investment) using content marketing than using targeted advertisement. Julie Fleischer, Content Marketing Institute’s “Content Marketer of the Year” gives the following tips:

  • “Market to individuals, not segments”

  • “Pay attention to trends and apply them quickly”

  • “Realize that content and advertising are inextricably linked”

    • Although content outperforms advertising (engagement-wise), pairing relevant content with strategic advertising makes your advertising “work harder for you”.

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