@kraftfoods’s @JELLO and @Chobani have partnered up with IMG College to help market their new university-branded products. There is a growing amount of sports marketing sponsorship brokers who are trying to attract CPG brands to colleges. Jell-O’s new product is university-branded Jell-O packaging and molds. In less than 1 week, Amazon sold out of its 20,000 allotment. - Link