@KelloggUS’s @SpecialKUS will shift its marketing focus from weight loss to nutritional value. Kellogg’s believes consumers are switching preferences from ‘reduced calories’ to ‘nutritious foods’ (i.e., weakening in categories like diet sodas & reduced-calorie frozen meals). To try to further revive cereal sales, Kellogg’s has been marketing to nostalgic adults and position its cereal for night-time snacking with new night-themed packaging. - Link

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