@Clorox teamed up with ABC’s @BacheloretteABC for its social TV effort. Clorox wanted to combine the impact of TV ad exposure with the power of social media (they found that 16% of consumers use social media while watching TV). Clorox used the show to target millennial consumers, entertain their audience with “bleachable moments” humor, and ultimately engage and connect its brands with consumers. - Link

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