A study found that 36% of parents start back-to-school shopping in June & July, and 51% in August. Parents are looking for the best deals in clothing, shoes, backpacks, laptops, and tablets (descending order of popularity). While 69% plan to shop in stores, ~28% plan to shop online (cpu, tablet, mobile) - a 22% increase over 2013, and ~3% other.  - Link