A study by Levels Beyond found that approximately “6 in 10 adults watch videos when they visit a brand website with video content” and “4 in 10 prefer watching a brand video over reading the same information”. This along with other studies suggests that consumers are growing an appetite for video marketing, and that online product videos increase consumers’ purchase likelihood. Consumers are most interested in: how-to, instructional or tutorial videos (67%), comedy/spoof videos (42%), product/informational videos (34%), micro-documentaries (33%), and animations/infographic videos (30%). - Link