The @FTC (Federal Trade Commission) reached a settlement with @LOrealParisUSA that required L’Oreal to stop running ads that claim some products “target the genes” of users. Ads claimed @LancomeUSA Genifique products were “clinically proven” to “boost genes’ activity and stimulate the production of youth proteins” while L’Oreal Youth Code ads guaranteed a “new generation of skin care: gene science”. - Link